Kids love to play video games, and usually they have to be at home to do so. But not with Nintendo’s Game Boy Advance, which is perfect for kids on the go!

Since its June 2001 debut, more than 5 million Game Boy Advance hardware systems have been sold in North America, making it the most successful new hardware introduction ever, according to Nintendo. And there’s a reason for its success: It’s fun!

The Game Boy Advance is the leading player in the nearly $2 billion handheld video game industry in North America. It offers an exclusive library of more than 200 video games and is backward-compatible with practically every Game Boy game ever released, increasing the game library total to nearly 1,000 titles. Future plans for Game Boy Advance include games specifically designed to communicate with Nintendo GameCube™ via the Nintendo GameCube Game Boy Advance cable, extending the game play experience to new areas.

Because the unit is portable, wireless and offers quick and easy entertainment, it is a winner on trips with children. Kids aren’t bored – or complaining – when there’s a Game Boy on board! On a recent road trip with three kids, the Game Boy Advance stimulated and challenged their minds, making what could be a tense situation a positive and fun experience instead.

Since the release of its first home video game system in 1983, Nintendo has sold more than 1.4 billion video games worldwide, creating enduring industry icons such as Mario™ and Donkey Kong® and launching such franchises as Zelda™ and Pokémon®.

For more information about Game Boy Advance or other Nintendo products, visit the company's web site, www.nintendo.com, or www.gameboyadvance.com.